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How Esther the pig put a face to factory farming.

Hey readers,   It's Kenny here.    Esther the Wonder Pig — a world-famous pig who was one of the few of her kind to escape the fate of the factory farm and slaughterhouse to live life on her own terms — died peacefully last month, at 11 years old. Her life as a pet pig, extensively documented on social media, helped show millions the individuality of the animals we typically call food, and challenged people to see them in a new light.   Esther's story began in 2012, when Steve Jenkins, a real estate agent in the Toronto suburbs, adopted her when she weighed just 5 pounds — a decision that changed the course of his life.   By then, animal videos had come to rule the internet, and Jenkins was not immune to the cuteness of pigs' big eyes, round snouts, and light pink skin. So when an old friend asked him if he'd take a piglet off her hands, Jenkins said yes — without consulting his then-partner, Derek Walter, he told me with a laugh — and picked up the unusual pet the next day.   Esther quickly won over Derek, and she soon became another member of the family, taking up space on the couch alongside their cat and dogs. And just like a puppy, young Esther was full of energy. She was also exceptionally smart, Jenkins said. It was a cinch to potty train her and teach her to "sit," and she even figured out that she could use her snout to open up the cupboard where the dog treats were stored.    "Everything about her blew my mind," Jenkins said. His mind was also blown when he learned how big she'd grow.   "This is not a potbelly or mini pig; I think you have a commercial pig on your hands," a veterinarian told them during Esther's first appointment, about a month and a half after they'd taken her in. Jenkins's friend had told him Esther might grow to 70 pounds, about the size of a golden retriever. Commercial pigs, however — bred to grow big and fast — can reach 600 pounds within a few years.    The duo never got the full story about where Esther came from, but they learned she was a Yorkshire, the most common commercial pig breed in North America. Pigs just like her are kept as breeding sows by the pork industry, spending their lives on concrete floors in tiny cages unable to turn around.   Worried about the challenges of keeping an enormous pig in their suburban home, Jenkins and Walter called a number of animal sanctuaries to see if any could take her in, but they were all full. There was no chance they were going to send her to a farm only to eventually be slaughtered. So they kept her, and to share the adventure with friends and family, they set up a Facebook page. In six weeks, to their surprise, Esther's fanbase shot from zero to 50,000.   "All of a sudden, news channels were calling, and [there were] newspaper articles and blog posts and all kinds of stuff about this big pig who lived in a house with these two guys in Canada, and it went nuts," Jenkins said. They got a book deal.    Their neighborhood didn't allow hooved animals as pets, so they started a fundraising campaign to purchase land in rural Ontario so they could open up an animal sanctuary for Esther, and future rescued animals, to have more space.    Less than a year after they had started the Facebook page, they opened Happily Ever Esther Farm Sanctuary 40 miles southwest of Toronto, which is now home to a menagerie of over 60 rescued animals, including a peacock named Jerry. Esther eventually attracted over 1.5 million fans on Facebook alone, and in 2016, Jenkins and Walter published their book; a children's book and another nonfiction book followed. In 2017, Esther was diagnosed with breast cancer and beat it.    Last month, however, her dads had to make the gut-wrenching decision to euthanize Esther after a year of watching her health decline due to arthritis complications that had begun to affect her spine. She died on the evening of October 18, surrounded by loved ones in the sunroom where she spent many of her days. What Esther taught the world   One of the difficulties in persuading people to care about farmed animals is that people rarely come into contact with them, unlike pets and wild animals. In the case of pigs, only a few have ever inspired sympathy on a large scale, and they're largely fictional — like the pigs in the films Babe, Charlotte's Web, and Okja.    Activists often talk about factory farming in terms of its massive scale, as there are 92.2 billion animals raised annually on land around the globe, most of them confined in windowless sheds in remote areas. They're never given names, and we don't know their stories.    For many, Esther stood in as an ambassador for those 92.2 billion animals, and it began with her dads: Just a few months after Jenkins and Walter brought her home, they could no longer look at bacon the same way. Eventually, they became vegan.    Esther had the same effect on a lot of her followers, even though Jenkins and Walter rarely used the term "vegan," instead calling their recipes "Esther-approved."   Jenkins said that many would follow the page for the same reason that he first decided to take her home — simply because she was cute. But they'd stay engaged because the posts were humorous and uplifting and entertaining: Esther in a wig, Esther devouring cupcakes, Esther napping with a dog. And then, at the grocery store, followers might put bacon in their cart, think of her, and put it back, or feel discomfort after ordering their favorite pulled pork sandwich.   Research has shown that people are a lot more likely to care about a problem if they get to know an individual affected by it as opposed to learning about a large group of faceless individuals. And seeing Esther in a home as a pet, instead of in a factory farm as a future piece of meat, enabled people to see other animals raised for food differently, too.   It's an observation that more activists could learn from. Much of the movement against factory farming seeks to shock people's conscience by exposing the meat industry's depravity and immense scale. That approach certainly works on some (it's what inspired me to care), but most people are moved by stories, not statistics, and sometimes a lighter touch is more effective than a heavy hand.    Of course, Esther's life was much more than a case study in effective activism. She was also an individual who had her own quirks and preferences, and just by being herself (and with help from her loving dads), she inspired people around the world to believe every animal should get to be themselves, too.  —Kenny Torrella, staff writer   Questions? Comments? Tell us what you think! Email us at futureperfect@vox.com.    And if you want to recommend this newsletter to your friends or colleagues, tell them to sign up at vox.com/future-perfect-newsletter. It takes more than trees to build a livable city Getty Images What if green cities are a bandaid, not a solution? The idea of green cities — urban spaces where trees and plant life are integrated to make the environment more sustainable and livable — is so prevalent that there are very few cities that aren't pursuing it in some form. Social scientist Des Fitzgerald's new book, The Living City: Why Cities Don't Need to Be Green to Be Great, questions the dichotomy between cities and the natural world, and what that means for the future. Read senior correspondent Marin Cogan's interview with him here.   More on this topic from Vox: Why Norway — the poster child for electric cars — is having second thoughts The World Bank can bring the world's poor into the clean energy revolution What Salt Lake City gets right about downtown President Biden's new plan to regulate AI Chip Somodevilla/Getty Images Artificial intelligence keeps progressing and progressing, and regulation is struggling to keep up. 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There are plenty of conferences organized around that goal, but what sets this one apart is that it brings together people working on the issue from every conceivable angle, despite their differences: animal rights activists, environmentalists, public health and food safety researchers, vegan entrepreneurs, civil rights advocates, ranchers and farmers, investors and philanthropists, and many more. As a result, I met a lot more people, and got a lot more story ideas, than I would've from a typical conference. And as cliché as it might sound, it was a reminder of the importance of setting aside minor differences to find common ground. —Kenny Torrella, staff writer    I recently saw the documentary Meat Me Halfway, and I laughed, I cried, and felt a renewed commitment to writing about the future of food and animals. The film follows writer Brian Kateman (the guy who coined the word reducetarian!) as he explores with refreshing honesty the reasons why it is important for everyone to cut back on animal products. I am showing this film to everyone I care about. —Julieta Cardenas, fellow   Like everyone who cares about climate change, I was deeply annoyed to learn that Orsted, the multinational wind turbine manufacturer, had pulled out of two giant offshore wind projects in New Jersey this week. It seemed of a piece with America's habit of letting NIMBY opposition kill off clean energy projects, while gas plants continue unabated. Matt Zeitlin at Heatmap gets a little deeper into the story, though, and concludes that offshore wind still has a strong future on the East Coast. 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Email us at futureperfect@vox.com.    And if you want to recommend this newsletter to your friends or colleagues, tell them to sign up at vox.com/future-perfect-newsletter. Access the web version of this newsletter here.   This email was sent to punjabsvera@gmail.com. Manage your email preferences or unsubscribe. If you value Vox's unique explanatory journalism, support our work with a one-time or recurring contribution.   View our Privacy Notice and our Terms of Service.   Vox Media, 1201 Connecticut Ave. NW, Floor 12, Washington, DC 20036. Copyright © 2023. All rights reserved.